What’s The One Thing That Creates High User Engagement?
ConversionXL
NOVEMBER 12, 2015
The concept of scent really began in 2001 , when a Xerox Palo Alto Researcher, Dr. Ed Chi, reported that the way humans track information is not unlike the way that animals track food. They wasted their PPC money sending me to a page that was irrelevant to my pre-click interests. What Is “Scent” Anyway? That is, they follow a scent.
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