Remove 2002 Remove Advertising Remove Direct Marketing
article thumbnail

Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Bix, 2002). The difference between point size and actual letter size (Image © Bix, 2002). It is often a better indicator of the apparent size of a typeface than point size ( Poulton, 1972 ; Bix, 2002 ). What about what David Ogilvy said in his OGILVY ON ADVERTISING, and elsewhere? Journal of Design Communication , No.

article thumbnail

Entrepreneurs are Everywhere show No. 5: Daniella Yacobovsky and Jane Moritz

Steve Blank

— Jane Moritz owns Challah Connection now, but previously founded her own direct marketing agency, DMTG, which she ran with her husband. Maybe a month or so before my second son was born, Josh was very unhappy in a job … at another direct marketing agency in (New York) city. If you can’t hear the clip, click here.