2002 Advertising Metrics Stock 
Agile VC
MAY 26, 2011
Silicon Valley is still emerging from the tech bubble and massive downturn of late 2000-2002. The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. And obviously all the liq prefs went away in the IPO when pref stock converted to common. We’ve been lucky.
abovethecrowd.com
OCTOBER 17, 2013
Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book. For starters, the business metrics are quite compelling. In addition to market concerns, I had the unique experience of working with Dan Nordstrom and the team at Nordstrom.com in August of 1999.
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Up and Running
OCTOBER 8, 2014
They’re a camera company that got started in 2002. At Palo Alto Software, we use our own product – LivePlan – to manage and keep track of key business metrics. To cater to a unicycle hockey player’s needs, Unicycle.com, headquartered in the UK, has decided to stock ice-hockey sticks. Very clever. Ever heard of GoPro?
ConversionXL
SEPTEMBER 5, 2019
They took on cheesy stock photos and cringey names like Big Spender Billy. running regression analyses against success metrics), but we knew what our “ideal customer profile” looked like for the most part, and we knew which customer profiles were worth the most money to us generally. Artistic and Aspirational Alex…?
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
om.co
FEBRUARY 5, 2013
I remember sitting down in the balcony of my apartment and looking into the night, taking stock of my life so far. In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. I wanted to write.
Scalable Startup
FEBRUARY 1, 2013
It’s sort of like a supercharged version of Excel that lets you suck in data, you can suck in all your Facebook advertising campaigns, you can suck in all your Salesforce.com data, and you can run — you can actually, yourself, as a small business person, actually analyze and find friends and data. We don’t have to sell our stock.
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