2002 Advertising Naming Stock 
Both Sides of the Table
DECEMBER 5, 2010
The Past (1985-2002). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. They have become a juggernaut in online advertising, pictures, video and online games.
www.inc.com
SEPTEMBER 24, 2011
Naming a Business. Advertising. Why Arizona Bay started taking stock from its customers instead of cash. During the first Internet boom, companies that provided services to tech start-ups were all too happy to work for stock. Tools & Research. Newsletters. Subscriptions. Advisor. ); STARTUP. Writing A Business Plan.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
abovethecrowd.com
OCTOBER 17, 2013
The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book.
YoungUpstarts
AUGUST 13, 2012
Then again, there’s Michael Dell, a dropout who, after being funded to the tune of $300,000 by his understanding and investment-minded parents, threw everything he had into a business he’d begun in his dorm room, selling computers he’d built from stock parts. The first name they came up with for the new magazine was Facts.
Up and Running
APRIL 4, 2014
Well, for one thing, the name. Ford’s advertising agency—Foote, Cone & Belding—solicited its employees to suggest names for the new car, offering the winner a car of their own as the prize. Of the 18,000 names that poured in, the company whittled the list down to ten prospects. By 2002, New Coke was dead.
Up and Running
OCTOBER 8, 2014
They’re a camera company that got started in 2002. To cater to a unicycle hockey player’s needs, Unicycle.com, headquartered in the UK, has decided to stock ice-hockey sticks. Most were plastic, or they were made using boring wood, or they were poorly shaped, poorly finished, you name it. Very clever. Ever heard of GoPro?
Both Sides of the Table
DECEMBER 5, 2010
The Past (1985-2002). There were chat rooms, discussion groups, dating, classified ads – you name it. billion in annual subscription revenues not including advertising or eCommerce). Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king. The Present Era.
Expert insights. Personalized for you.
297 
Let's personalize your content