Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). What does a thoughtful campaign look like?
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