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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. Brand is your strongest asset.

Marketing 109
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Knowing your customers—and how they may change—is key. What the big studies have shown. Promotion. Pragmatic.

Marketing 121
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The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank

Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. The other change is that universities, instead of being passive, have become active in building an entrepreneurial community. Distribution channels, brand loyalty, etc. Innovators are not entrepreneurs.

Incubator 333
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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

Mastering your pitch to a VC, prospective customers, new hires or partners is part art and part science. When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. Talk about passion and commitment!

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24 Entrepreneurs Reveal The Industries That Are Ripe For Disruption

Hearpreneur

Products lack customization, and the pricing models behind the scenes don’t have the granularity you’d expect in a world of big data. Companies now have apps where you can view the car, put down a deposit, send your photo id and call it – like an Uber once you clear customs. parents and students) remain engaged.

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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

So when Lulu started in 2002, so about 20 years ago, we just celebrated our 20th anniversary. And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels. It's not your customer.

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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. It’s very fulfilling to be able to see these brands grow and be able to employ all sorts of people and see how their products have a positive impact on their customers.