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The quote first surfaced in 2002. Report tangibly and make content marketing comparable to directmarketingchannels. All PPC channels will work for you if you stop using brute force. Your offers need to match your PPC Channel Temperature and you constantly try heating it up. That’s your job.
That was the message from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. If you can’t hear the clip, click here.
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