2002 Distribution SEM 
ConversionXL
SEPTEMBER 5, 2019
They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., How are they organized and distributed? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. can all benefit from a better idea of the customer. Explain at high level and day to day.
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
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