Remove 2002 Remove Guerilla Remove Stealth
article thumbnail

6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Undercover marketing.

Flash 162