Stitch Fix: Reinventing Retail Through Personalization
abovethecrowd.com
OCTOBER 17, 2013
The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. Awareness of the service was clearly spreading virally through word of mouth. Customers are first asked to fill out an in depth profile to help identify their size, style, and preferences.
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