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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” One example is so-called “ stealth neuromarketing ,” which tries to manipulate consumer behavior without their being aware of its influence, threatening consumer autonomy. Advertisers could take advantage of their lack of self-control.

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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. An Evidence-based Curriculum (currently taught in the Lean LaunchPad classes and NSF Innovation Corps accelerator ). Lessons Learned.

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Our Investment in Cloze ? AGILEVC

Agile VC

The company has been in stealth mode for the last couple months but I wanted to take this opportunity to talk about NextView’s investment in the company and our enthusiasm to be working with co-founders Dan Foody and Alex Cote. My partner @ LeeHower looks back: [link] 5 days ago Search. Our Investment in Cloze. June 25, 2012.

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Hacking For Defense In Silicon Valley

Steve Blank

At the heart of this “offset strategy” was “precision strike,” – building stealth aircraft to deliver precision guided munitions unseen by enemy radar, and designing intelligence and reconnaissance systems that would target for them. In Afghanistan in 2002 U.S. could design and produce. war fighting strategy in both Gulf Wars.

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The Future of Startups 2013-2017

Scalable Startup

Marc Andreessen: We have a bunch of stealth investments. I mean, this is a big, big thing — big change for us, so we have a bunch of stealth investments — I mean, companies that haven’t talked about what they are doing yet. Mr. Marc Andreessen is a co-founder and general partner of the venture capital firm, Andreessen Horowitz.