ConversionXL

FEBRUARY 19, 2020

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” One example is so-called “ stealth neuromarketing ,” which tries to manipulate consumer behavior without their being aware of its influence, threatening consumer autonomy.

Software Review 105

Software Review Advertising Stealth Campaign 105

Steve Blank

NOVEMBER 25, 2013

Until 2002 – when the Oakland A’s’ baseball team took advantage of analytical metrics of player performance to field a team that competed successfully against much richer competitors. Startup success is all about the team. Or the founder, or the product, or the market – no metrics can measure those intangibles.

Oakland 330

Oakland Incubator Lean Metrics 330

YoungUpstarts

OCTOBER 16, 2017

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Undercover marketing.

Flash 162

Flash Marketing Stealth Social Media 162

Agile VC

JUNE 25, 2012

The company has been in stealth mode for the last couple months but I wanted to take this opportunity to talk about NextView’s investment in the company and our enthusiasm to be working with co-founders Dan Foody and Alex Cote. Our Investment in Cloze. June 25, 2012.

Cofounder 140

Cofounder Stealth Silicon Valley Mobile 140

Steve Blank

MARCH 31, 2015

At the heart of this “offset strategy” was “precision strike,” – building stealth aircraft to deliver precision guided munitions unseen by enemy radar, and designing intelligence and reconnaissance systems that would target for them. In Afghanistan in 2002 U.S. could design and produce. war fighting strategy in both Gulf Wars.

Silicon Valley 120

Silicon Valley Afghanistan Iraq Kuwait 120

Scalable Startup

FEBRUARY 1, 2013

Marc Andreessen: We have a bunch of stealth investments. I mean, this is a big, big thing — big change for us, so we have a bunch of stealth investments — I mean, companies that haven’t talked about what they are doing yet. So that will be another enabler for a lot more of the Bring Your Own Device stuff.

Software Review 22

Software Review Startup Venture Capital Stock 22

www.humbledmba.com

SEPTEMBER 16, 2011

Startups in stealth mode need one piece of advice. As in stop being in stealth mode. Let me a share a few reasons why you dont need to be in stealth mode: 1.) One of the reasons youre foolishly in stealth mode is probably because you havent done enough market research to realize that people are already working on this.

Stealth 90

Stealth NDA Startup IP 90