2003 Advertising PPC Public Relations 
Duct Tape Marketing
JUNE 3, 2011
While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. The key to the effectiveness of this approach resides in building the organic side first.
Duct Tape Marketing
MAY 26, 2011
This is where you can get reports on the pages Google is crawling, where you might have broken links, the status of your site maps and any issues Google might be encountering with your site. [link] SpyFu – As the name implies this tool aims at helping you understand what a site is doing related to PPC advertising and specifically AdWords.
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