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I ran my first marathon in London this way in 2003 raising $3,000 for Parkinson’s disease (and finishing in under 4 hours – my publicly stated goal). How many through affiliate deals? Measuring viral adoption is obviously important. Nobody likes to raise money then look like a loser. How many adds came through organic SEO?
Rae Hoffman-Dolan Rae is the Principal of Sugarrae SEO Consulting and does various types of Internet marketing; search engine optimization, viral marketing, affiliate marketing, site auditing, link development road maps and tons of other little nooks and crannies of this business.
It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. That website gave me money to play with.
To see this in action, consider the DALL-E images that go viral on Reddit and Twitter. When my co-founders and I launched LinkedIn thirteen years later in 2003, none of our users had jobs like “social media manager,” “TikTok influencer,” or “virtual reality architect” yet.
Rae Hoffman-Dolan Rae is the Principal of Sugarrae SEO Consulting and does various types of Internet marketing; search engine optimization, viral marketing, affiliate marketing, site auditing, link development road maps and tons of other little nooks and crannies of this business.
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