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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

Methods of reaching consumers change every year (compare SEO or AdWords strategies from 2003 and 2010). What the crazy name “Smart Bear&# taught me about branding. Industries built around control of information are now out of control (real estate, publishing). What did they do before you came along?

Lean 269
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Can You Trust Any vc's Under 40?

Steve Blank

The Rise of Mergers and Acquisitions -– March 2003 -2008 After the dot.com bubble collapsed, the IPO market (and most tech M&A deals) shutdown for technology companies. For the next four or five years, technology M&A boomed, growing from 50 in 2003 to 450 in 2006.

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The Long-Term Value of Loyalty

Both Sides of the Table

Most of what I learned about operating startups I learned from the really tough years at my first company from 2001-2003. We were all at each other’s weddings, brit milah / baby namings and unfortunately a funeral. And I think this is sometimes missed by those who run to quickly to greener pastures. We were family.

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

But this was 2003 when AdWords was new. There’s all the startup marketing ideas you’d expect: Adverts, split-tests, media splashes, networking, pitch-competitions, inside baseball, creative stunts, SxSW launches, you name it. The fallacy here is that you can copy what I did and get a customer. I bought ads for $0.05/click

Customer 279
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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

In the 2003/04 timefame I was living in the UK and running my first company. And then the news came. A woman named Trish Hannon called me with the good news that we had won the project. I had been competing to win a contract at Thames Water, the largest water company in the UK. I was to tell noone until the contract was signed.

China 333
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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

In the 2003/04 timefame I was living in the UK and running my first company. And then the news came. A woman named Trish Hannon called me with the good news that we had won the project. I had been competing to win a contract at Thames Water, the largest water company in the UK. I was to tell noone until the contract was signed.

China 328
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Digital Health Becoming a Reality

Both Sides of the Table

I got responses back for DailyBurn, The Daily Plate and LoseIt (quick aside: on Twitter Bryce Roberts had send me the link to LoseIt but I couldn’t remember the name so I searched Twitter. When I trained for the London Marathon in 2003 I bought a Nike device that I put on my shoe that measured my distance and pace via my Nike watch.