Customer Development in Japan: a History Lesson
Steve Blank
NOVEMBER 13, 2012
However, when I looked into the detail, most of them did not have even early adaptors and the problem wasn’t “chasm crossing,” it was that almost nobody wanted their products. In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com.
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