Remove 2004 Remove Advertising Remove Guerilla
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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. The Renault Logan , released in 2004, is a prime example of frugal innovation. They may even lead to repeat business or positive word-of-mouth advertising. The Renault Logan.

Startup 198
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Web-based businesses circa 2004

BeyondVC

Rather than go into the software (which I really like btw, combination RSS reader, bookmark manager, and simple collaboration tool), I wanted to share some of our thoughts about consumer-based web businesses circa 2004. We are not throwing money away on stupid advertising campaigns. Well, many early entrepreneurs did fail.

Web 78
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Web-based businesses circa 2004

BeyondVC

Rather than go into the software (which I really like btw, combination RSS reader, bookmark manager, and simple collaboration tool), I wanted to share some of our thoughts about consumer-based web businesses circa 2004. We are not throwing money away on stupid advertising campaigns. Well, many early entrepreneurs did fail.

Web 60
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken. How a small business used a guerilla tactic to build buzz and drive traffic. That crazy chicken. Patience, Grasshopper.

Viral 107