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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. The result?

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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004.

Audio 76
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Is the Lean Startup Dead?

Steve Blank

He just hired Meg Whitman. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. the ex-CEO of HP and eBay, as CEO of NewTV. Then one day it was over.

Lean 335
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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004. the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. In 2004, investors regained interest in the consumer internet again.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. To make PR big you need to find a way to “make news”.

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Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

With Google’s ability marry advertising with offers and a local portal this could prove very disruptive to Groupon, but also to many local portals services such as Yelp! The cities chosen for the City Page beta test closely align with the first Google Offers beta tests and can be supported by the local Google sales and support staff.

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Optimized Reviews May Be the Next Local SEO Edge :: Small Business.

Duct Tape Marketing

Free Weekly Marketing eNewsletter Years Worth of Posts Here Select Month July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 (..)