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Okay, I'm Creating Content How Do I Get Someone to Read It 2.

Duct Tape Marketing

Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).

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Tuesday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot , a marketing software company he co-founded four years ago to help businesses transform the way they market their products by “getting found&# on the internet. He is the co-author of Get Content Get Customers. 5 Practical Tips for Gett. :

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Why Free Plans Don't Work

Software By Rob

Before: After: And thenI ran into a Mixergy interview where 37signals founder, Jason Fried, talks about their free plan (6:00 into the interview): “… The majority of the revenues for our products come from people who sign up for the paid versions upfront. I saw that 37signals had hidden theirs. 41 AX on 08.19.10