Lessons Learned: Using AdWords to assess demand for your new.
Startup Lessons Learned
NOVEMBER 7, 2008
It was fall 2004, and the presidential election was in full swing. It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. We spent weeks working on this new product, racing the clock so it would be done in time for the real presidential debates.
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