Lessons Learned: Using AdWords to assess demand for your new.
Startup Lessons Learned
NOVEMBER 7, 2008
It was fall 2004, and the presidential election was in full swing. It was one of those brilliant startup brainstorms that comes to the team in a flash, with a giant thunderclap. Now were not exactly in stealth-mode - weve pitched at Techcrunch - but Id rather not go dancing in my competitors faces.
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