Lessons Learned: Using AdWords to assess demand for your new.
Startup Lessons Learned
NOVEMBER 7, 2008
Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. It was fall 2004, and the presidential election was in full swing. Measure conversion rates. Adword is a PPC method to promote your website. Thanks for the insight!
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