From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
by Aneace Haddad, CEO & Founder, Taggo. Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. Survey after survey show that in most cases, businesses have no clear way of calculating the ROI of their loyalty programs. Sure, lots of features were added over the years.
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