Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 78

Small Business Marketing Social Media RSS 78

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

Marketing 76

Marketing Valuation Differentiation Lead Generation 76

Duct Tape Marketing

APRIL 18, 2011

So, by this point you might be saying, “But I don’t know how to get started with. ” – blogging, accounting, analysis, speaking, selling, hiring, SEO, or any other of a myriad of necessary activities I’m no got at. That’s part two for tomorrow’s post – come back won’t you!

Small Business 78

Small Business Marketing Engineer RSS 78

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind.

SMS 78

SMS Marketing Mobile Social Media 78

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile.

Small Business 67

Small Business RSS Marketing Mobile 67

Duct Tape Marketing

MAY 10, 2011

This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. So how can you present your offerings as food vs. foe?

Small Business 66

Small Business Marketing Engineer Social Media 66

Duct Tape Marketing

MAY 19, 2011

You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along.

Social Media 51

Social Media Email Small Business Programming 51

ConversionXL

SEPTEMBER 28, 2017

it’s a lead generation website, nothing is sold), conversion rate is the next best thing. Hire a data scientist! If you don’t sell anything for money, your main KPI can be a number of leads and conversion rate.). 2) Conversion rate. If you can’t measure money (e.g. Unsure what conversion rate is?

Metrics 121

Metrics Acquisition Conversion Revenue 121

Hearpreneur

JUNE 4, 2021

And that’s how I started my private equity business where I acquire both online and offline assets such as lead generation websites and physical real estate. After a successful exit, I wanted to invest in and build assets for myself as opposed to growing someone else’s company. Thanks to Daniel Javor, Next Luxury ! #4-

Entrepreneur 138

Entrepreneur B2B Database Technical Review 138

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

In 2004 I began blogging. The deal went through, I bought the website, and eventually hired a team of writers. What you can do with a blog that’s got a little bit of traction and a little bit of traffic is hire a team of volunteers. I’ll talk about that later, because it has to do with one of the website deals I did.

Technical Review 76

Technical Review Software Review Prospectus Audience 76