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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Click fraud first came to light in 2005, when several major cases were taken to court. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works.

PPC 121
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10 Predictions About the Future of Ecommerce

mashable.com

Advertise Advertise. About Us Jobs Advertise Subscribe Privacy Terms. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. ©2005-2013 Mashable, Inc. Entertainment.

eCommerce 108
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

It’s very easy, you only need to keep in mind a few rules: Ad copy (or email copy, or copy of whatever promotional channel you use) needs to match landing page copy. I used to live and work in Dubai (2005-2007). Same girl, same design, same call to action look, same copy. Great stuff. How to maintain strong scent.

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Want to Work for a Startup? 10 Questions to Ask Your Interviewer

mashable.com

Advertise Advertise. About Us Jobs Advertise Subscribe Privacy Terms. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. ©2005-2014 Mashable, Inc. Social Media.

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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Reproduction without explicit permission is prohibited. All Rights Reserved. startupcto

Equity 74
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Native App vs. Web App: Which Is Better for Mobile Commerce?

mashable.com

David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support. Eads makes the argument that it is “critical&# for brands to seek to support as many mobile devices as possible.

Mobile 90
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How to Plan Your Social Integration Strategy

mashable.com

Subscribe to the Business channel. Advertising. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. ©2005-2012 Mashable, Inc. Facebook connect. 656 followers. Social plugins. 16 followers. For more Business coverage. Follow Mashable Business. Become a fan on Facebook.