Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same. All rights reserved.

Marketing 78

Marketing RSS Social Media Lead Generation 78

Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 78

Small Business Marketing Social Media RSS 78

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value. All rights reserved.

Marketing 77

Marketing Valuation Differentiation Lead Generation 77

Duct Tape Marketing

APRIL 18, 2011

All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this. marketing business art entrepreneur writing speaking

Small Business 78

Small Business Marketing Engineer RSS 78

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind. All rights reserved.

SMS 78

SMS Marketing Mobile Social Media 78

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile. All rights reserved.

Small Business 73

Small Business RSS Marketing Mobile 73

Duct Tape Marketing

MAY 10, 2011

This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. So how can you present your offerings as food vs. foe?

Small Business 73

Small Business Marketing Engineer Social Media 73

Duct Tape Marketing

MAY 19, 2011

You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along.

Social Media 58

Social Media Email Small Business Programming 58

Startup Company Lawyer

MAY 26, 2012

In 2005, Kiva launched a micro-finance platform that allows people to lend small amounts of money to entrepreneurs in developing areas. Furthermore, issuers may not advertise the terms of the offering except through notices that direct investors to the broker or funding portal.

SEC 58

SEC Securities and Exchange Commission Accredited Investor Private Placement 58

Duct Tape Marketing

DECEMBER 17, 2019

And if you had a blog back in 2005 2006 you probably were blogging on blogger.com on Blogspot. So if you think about the difference between direct marketing and brand marketing, direct marketing is I show you an advertisement and you immediately buy it. Claire Diaz-Ortiz: So I see paid advertising as potentially super effective.

Social Media 49

Social Media Media Framework Advertising 49

Agile VC

APRIL 17, 2011

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Kayak generates both distribution (i.e. lead gen) and advertising revenue from both of these companies.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

FEBRUARY 23, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. I actually started mine in, in 2005. The market may be more crowded than it once was, but people are still listening to podcasts at a growing rate. It could be, yes.

CPA 100

CPA Technical Review Hosting Audio 100

Duct Tape Marketing

DECEMBER 28, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. 07:05): And then that's way more, you know, way more profitable for you if that's your goal than just trying to, you know, fight for advertisers.

Audio 60

Audio CPA Technical Review Hosting 60

Duct Tape Marketing

JUNE 14, 2011

Use traditional broadcast and print advertising to drive prospects to a series of free online videos that educate, entertain and inform – oh, and build know, like and trust. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac.

Small Business 78

Small Business Lead Generation Social Media Advertising 78