Duct Tape Marketing

JUNE 6, 2024

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. Book your call today, DTM World slash scale. (01:05):

Lead Generation 91

Lead Generation Networking PR B2B 91

Brandanew

MARCH 7, 2016

Things have changed from 2005 and from my first sales challenge. Content marketing reduces cost of lead generation. In one of the companies that I worked at, the cost of generating a B2B lead was about $80. And here’s why your sales team should spend more time on content marketing too. Break the silos.

Sales 100

Sales Marketing B2B Lead Generation 100

ConversionXL

MAY 31, 2017

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It’s not just the less-than-stellar user experience that’s making lead capture forms less desirable these days. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Duct Tape Marketing

MAY 15, 2014

By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients. Ideal Customer Lead Generation Jean Hanson' Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jean Hanson – Enjoy! .

Minnesota 78

Minnesota Lead Generation B2B Social Media 78

Duct Tape Marketing

SEPTEMBER 24, 2015

LinkedIn is a phenomenal tool for businesses to find leads. It is by far the leader for B2B companies versus other social media sites like Facebook and Twitter because it is used primarily for business connections. If you use it right, you are sure to get lots of targeted leads. Closing Thoughts.

Minneapolis 28

Minneapolis Social Media Search Security 28

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Beat Beneful. Don't be like IBM's tablet experience (old, substantially brand negative).

Analytics 165

Analytics Marketing Channel Metrics 165