Duct Tape Marketing

JUNE 24, 2011

In order to charge more and get what you’re worth you’ve got to take some time and get very serious about measuring one thing – value or results that a customer receives. Here’s how to do that Create a process that requires you to meet with every customer for something I call a “results review.”

Small Business 66

Small Business Marketing Software Review Social Media 66

Duct Tape Marketing

JUNE 7, 2011

The marketing strategy is delivered to and through the staff to the ultimate delight and inspiration of the customer. In fact, I’ve said it many times, your staff is likely delivering the same experience to your customers as they are receiving from you.

Small Business 59

Small Business Marketing Social Media Software Review 59

Duct Tape Marketing

JUNE 10, 2011

Business owners must learn to manage and juggle a complex and shifting combination of customer, partner, vendor, staff and advisory relationships in order to survive and grow. Internal customer – How often do you take the internal temperature? It may be one of the most important reflections of the service your customers receive.

Small Business 59

Small Business Marketing Software Review Social Media 59

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). But that’s harder to build in 2016 than it was in say 2005. Or would you go to a disruptor in stead?

Startup 150

Startup Seed Money DC Software Review 150

YoungUpstarts

FEBRUARY 11, 2020

Finally, a good business leader cares about customers. So, hire an accountant to handle the financials. Hire competent people who you will trust in their jobs – and then trust them. In 2005, I succeeded – and it has been upward and onward ever since. Be supportive when stressful situations arise in their lives.”

Public Relations 147

Public Relations Bankruptcy PR Social Media 147

Duct Tape Marketing

MAY 16, 2011

Here’s an example: let’s say one of your business goals for the year is to increase renewal business from existing customers by 15%. To develop your marketing strategy, think about the marketing efforts it would take to get more customers to renew.

Marketing 54

Marketing Social Media Software Review Small Business 54

Duct Tape Marketing

MAY 18, 2011

Explain how you love providing great service and encourage customers to review your service. Make customers aware of the review page via: Business cards – on the back: “Love our service? Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi.

Web 48

Web Software Review Cofounder Small Business 48

David Teten

FEBRUARY 28, 2012

Case Foundation didn’t have a website until 2005, although founded 1997. We wanted to educated nonprofits about the importance of social media. We created ‘learn & do” sections where people can learn how to use social media for social good. Our customer is ultimately the startup. Our website.

America 144

America DC Startup Aggregator 144

YoungUpstarts

APRIL 10, 2014

Every day, your employees do a lot of “little” things that keep your company running smoothly and customers coming back: Refilling the copier with paper when it’s empty. Smiling at customers after each transaction. Sure, you originally hired each of your employees to do specific jobs. I noticed what you did.”. And so forth.

Employee 212

Employee Massachusetts Dividend Campaign 212

YoungUpstarts

JANUARY 13, 2017

Those dreams can fuel any business as it secures loyal customers and achieves a consistent revenue stream, but that may not be enough to take it to the next level: its transformation into a larger company. Introducing items that build on the products you already have can help generate new sales and improve customer satisfaction.

Small Business 100

Small Business Small Business Administration Social Media Aggregator 100

Duct Tape Marketing

JUNE 13, 2011

If you intend to thrill every customer, you will attract and retain. Related Posts: Follow-up Is the Momentum Building Power Tool What To Do When a Prospect Says Yes The Most Expensive Way to Grow a Business Who don’t you want as a customer? Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 71

Small Business Customer Marketing New York 71

www.inc.com

JULY 9, 2010

500|5000 Conference Honorees Resources Press Apply 2011 ); Topics > Leadership and Managing > Human Resources > Recruiting and Hiring Employees > How to Attract Talent to Your Start-Up At a start-up, you need employees that are in it for the long haul and fit your unique culture. People would only get paid if the candidates got hired.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

YoungUpstarts

SEPTEMBER 4, 2014

Protect their sanity from the clients who want to chew them up and from new hires who don’t fit in and hurt morale. None of us gets far at all if we don’t care about our customers. Hire an accountant to handle the financials. In 2005, I succeeded – and it has been upward and onward ever since. Commitment.

Public Relations 170

Public Relations Entrepreneur PR Social Media 170

Duct Tape Marketing

JUNE 15, 2022

And I think as we talk just a little bit, as we got started, you started in 2005. You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. Todd Cochrane (14:37): You know, and it's even funny because I hired a service to help me get more interviews. So Todd, welcome to the show.

Audio 64

Audio SMS Technical Review Advertising 64

Duct Tape Marketing

FEBRUARY 27, 2020

John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? I was actually building like ASP custom shopping carts, all this crazy stuff that I don’t even know how to do now. I was just going to get hired somewhere. Back to Podcast. Transcript. I’ve forgotten everything.

Audio 59

Audio Boston Video HTML 59

www.redmonk.com

SEPTEMBER 7, 2010

But, why are there so many logging APIs in Java: log4j, SLF4J, sun logging, the layers on top, the custom bridges tools like Jetty add to bridge to one of them. Objective C is something people use on iPhone because they have no choice, not necessarily because they want it. Development by Crowd Favorite.

Java 43

Java Demand Web Framework 43

www.redmonk.com

SEPTEMBER 7, 2010

But, why are there so many logging APIs in Java: log4j, SLF4J, sun logging, the layers on top, the custom bridges tools like Jetty add to bridge to one of them. Objective C is something people use on iPhone because they have no choice, not necessarily because they want it. Development by Crowd Favorite.

Java 43

Java Demand Web Framework 43

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? 5 Practical Tips for Gett. : 5 Steps to Successful Fac.

Marketing 68

Marketing RSS Social Media Lead Generation 68

Duct Tape Marketing

JUNE 27, 2011

There are countless ways to research, measure, analyze and theorize about your ideal target client, but experience tells me most firms don’t have to look very far to find a thorough profile of their ideal customer. In other words our ideal customers are often people we simply like and understand. Does this have some truth for you?

Social Media 69

Social Media RSS Engineer Public Relations 69

Board Effect

DECEMBER 13, 2019

To my great relief, someone else posted a link to a Snopes article which showed the information was not only largely inaccurate, but also outdated having actually originated in 2005. Six years ago, millions of Target customers realized their personal data had been exposed as the company scrambled to respond with regret and reassurance.

Reputation 52

Reputation Management Social Media LLC 52

Duct Tape Marketing

APRIL 26, 2011

I’ve done some work with eBay and Etsy sellers and those businesses are great examples of how a company can either struggle or thrive based on how well they see purchases as customers rather than transactions. The series of photos below represent what I believe is a great example of how to deliver an experience with your product.

Social Media 76

Social Media RSS Engineer Public Relations 76

Duct Tape Marketing

MAY 28, 2011

GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns. LoopFuse a marketing automation platform that makes it easy generate demand and engage customers through the buying cycle. Note: There have been some updates since I published th.

Small Business 55

Small Business Marketing Social Media RSS 55

Duct Tape Marketing

JUNE 17, 2011

SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective and convenient delivery mechanism for customers and prospects seeking specific actions and information. View it in that light and perhaps some creative uses leap to mind. 5 Practical Tips for Gett. :

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

JULY 8, 2011

Google Keyword Tool Now Offers Search Volume Google AdSense is a killer small business tool Talking Social Media with Chris Brogan Posted by : John Jantsch on Jul 08, 2011 | 7:36 am Categories : Duct Tape Marketing , Social Media Tag : Google Popular Posts Adding the Facebook Like. 5 Practical Tips for Gett. :

Small Business 58

Small Business Social Media RSS Engineer 58

Duct Tape Marketing

JUNE 14, 2011

My take is that if you establish a strong marketing strategy, one that helps you build trust, and you fully understand the behavior and objectives of your ideal customer, then you can use almost any tactic to build your business. The technology is there to do this in small batches with hundreds of variations.

Small Business 67

Small Business Lead Generation Social Media Advertising 67

Duct Tape Marketing

JUNE 8, 2011

This process includes adding immediate customer feedback to the development road map. iTunes link – Cost is $2.99) or Related Posts: Shifting to the Third Screen Has Social Media Changed Customer Service? Really great ideas emerge through lots of little failures. Note: There have been some updates since I published th.

RSS 56

RSS Social Media Engineer Public Relations 56

Duct Tape Marketing

JULY 1, 2011

iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Seth Godin Pokes His Own Box Has Social Media Changed Customer Service? Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac.

Small Business 57

Small Business RSS Marketing Social Media 57

Duct Tape Marketing

JULY 5, 2011

This can be said of the individual elements of any business – the products, the services, the people, the customers, the culture, the story, the brand – but it is the collective attainment of commitment that is the ultimate marker of success. So, my first question to you as you contemplate the validity of this idea.

Small Business 61

Small Business Marketing Social Media RSS 61

Duct Tape Marketing

APRIL 26, 2011

In an effort to help a confused individual that requested our help via email (understand this was not a customer, just a weary traveler) we asked a couple clarifying questions to try to understand how we could help. What we received back was an insult filled rant about how we should apologize for not knowing what she wanted.

Social Media 62

Social Media RSS Engineer Public Relations 62

Duct Tape Marketing

JULY 7, 2011

Both employees and customers benefit from a business where play and laughter are as treasured as profit and process. Some may contend that there is no place for humor in their business and to that I say, if your customers are human beings, there is a place. Your picture is on our wall as “Customer of the Year&#.

Small Business 62

Small Business Marketing Portland Social Media 62

Duct Tape Marketing

APRIL 27, 2011

Denny tackles the question that many small businesses face and that’s “what to do when you’re faced with competition that has more money, name recognition and customers?&# Leverage someone else’s investment—just be there the moment the customer grabs their wallet. Create “thin ice” arguments. Fight unfairly.

Small Business 58

Small Business RSS Marketing Social Media 58

Duct Tape Marketing

MAY 27, 2011

My guest for this week’s episode of the Duct Tape Marketing podcast is Chuck Martin, CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc and author of The Third Screen: Marketing to Your Customers in a World Gone Mobile. Figure that out and you’ll never be led astray.

Small Business 57

Small Business RSS Marketing Mobile 57

Duct Tape Marketing

JUNE 15, 2011

Lean manufacturing is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. Creating Customer Bliss Are You Making Evil Plans? Note: There have been some updates since I published th.

Lean 54

Lean Small Business RSS Marketing 54

Duct Tape Marketing

JUNE 25, 2011

Flowplayer – open source flash video player that allows you to customize the player for your embedded video and create a branded player – a step up from simple YouTube embeds for serious video experience. MailVu – quite possibly the easiest way to record and send personalized video in email.

Small Business 57

Small Business Marketing Widget Flash 57

Duct Tape Marketing

MAY 12, 2011

iTunes link – Cost is $2.99) or Related Posts: Has Social Media Changed Customer Service? Creating Customer Bliss Accelerate Your Startup The Trend Towards Lean Startups Are You Making Evil Plans? Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.

Search 54

Search RSS Social Media Engineer 54

Duct Tape Marketing

MAY 9, 2011

Image Tom BKK via Flickr Most business owners lean toward the negative side of things and view this question as a warning that their suppliers, staff and customers are trying to take advantage of them. What was your first thought when you read this title? Start off each day reminding to bring your best to someone today.

Small Business 57

Small Business Marketing Social Media Lean 57

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53