Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same.

Marketing 78

Marketing RSS Social Media Lead Generation 78

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business 76

Small Business PPC Social Media Public Relations 76

Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 78

Small Business Marketing Social Media RSS 78

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

Marketing 77

Marketing Valuation Differentiation Lead Generation 77

www.ashmaurya.com

AUGUST 29, 2012

Robert has been working in software since 2005. The next value offer is a play on marketing and lead generation. This is a guest post from Robert Graham – a solo bootstrapper who blogs about the experience. He is a Ph.D. dropout who spent time working for Google. Someday he ‘d like to work for himself.

Email 52

Email Customer Tennessee Software Review 52

Brandanew

MARCH 7, 2016

Things have changed from 2005 and from my first sales challenge. Content marketing reduces cost of lead generation. In one of the companies that I worked at, the cost of generating a B2B lead was about $80. And, for about 500 email leads in a few days time, we had brought down the cost of lead generation to $2.

Sales 100

Sales Marketing B2B Lead Generation 100

Duct Tape Marketing

APRIL 18, 2011

Free Weekly Marketing eNewsletter Years Worth of Posts Here Select Month April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June (..)

Small Business 78

Small Business Marketing Engineer RSS 78

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind.

SMS 78

SMS Marketing Mobile Social Media 78

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile.

Small Business 73

Small Business RSS Marketing Mobile 73

ConversionXL

MAY 31, 2017

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It’s not just the less-than-stellar user experience that’s making lead capture forms less desirable these days. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Duct Tape Marketing

MAY 10, 2011

This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. So how can you present your offerings as food vs. foe?

Small Business 72

Small Business Marketing Engineer Social Media 72

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. That’s a great way to get in front of that traffic, throw whatever lead generation process you have in front of that traffic, and convert those people to customers.

Technical Review 82

Technical Review Software Review Prospectus Audience 82

Duct Tape Marketing

MAY 15, 2014

Jean Hanson is a long-time entrepreneur, co-founding two commercial cleaning companies, running a virtual assistant business, and in 2005, launching a business portal for commercial and residential cleaning business owners. Ideal Customer Lead Generation Jean Hanson' And when the time is right, it’s YOU they will contact.

Minnesota 78

Minnesota Lead Generation B2B Social Media 78

Duct Tape Marketing

MAY 19, 2011

You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along.

Social Media 56

Social Media Email Small Business Programming 56

Austin Startup

JANUARY 14, 2011

Connecting consumers to veterinary and pet services providers via a SaaS model for online booking is going to revolutionize lead generation and booking in the sector,” said Calvoz.

Advisory Board 63

Advisory Board Merger LLC Europe 63

Startup Company Lawyer

MAY 26, 2012

In 2005, Kiva launched a micro-finance platform that allows people to lend small amounts of money to entrepreneurs in developing areas. The Internet has made it easier for individuals and organizations to raise money for charitable purposes, political campaigns, artists seeking support from fans and various other projects.

SEC 58

SEC Securities and Exchange Commission Accredited Investor Private Placement 58

Duct Tape Marketing

DECEMBER 17, 2019

And if you had a blog back in 2005 2006 you probably were blogging on blogger.com on Blogspot. Because those are probably going to end up becoming your best source of lead generation is your existing customers. Whereas 2005, 2006 it was kind of like all of this was new. ” And it kind of squashes them.

Social Media 47

Social Media Media Framework Advertising 47

Agile VC

APRIL 17, 2011

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). General Catalyst & Sequoia participated. round closed Feb 2005. Financial Snapshot: 2010 Revenue: $170 million.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Duct Tape Marketing

SEPTEMBER 24, 2015

And if you put some time and energy into those leads, they are sure to turn into clients and that will ultimately grow your business. Jean is also a Certified Consultant for the world-renowned Duct Tape Marketing System. For more tips like this one sign up for Strategic Marketing Tips at MarketingSystemsByDesign.com.

Minneapolis 28

Minneapolis Social Media Search Security 28

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Beat Beneful. Don't be like IBM's tablet experience (old, substantially brand negative).

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

FEBRUARY 23, 2022

I actually started mine in, in 2005. John Jantsch (07:44): Well, and I'm, I'm glad you touched on it too, because I tell business owners all the time, you know, think of it as a potential lead generation, uh, tool as well. And he, he actually uses it as a somewhat aggressive lead generation or lead mining approach.

CPA 100

CPA Technical Review Hosting Audio 100

Duct Tape Marketing

DECEMBER 28, 2022

John Jantsch (07:40): Well, and I'm, I'm glad you touched on it too, because I tell business owners all the time, you know, think of it as a potential lead generation, uh, tool as well. And he, he actually uses it as a somewhat aggressive lead generation or lead mining approach. Dan Franks (15:59): ?

CPA 59

CPA Audio Technical Review Hosting 59

Duct Tape Marketing

JUNE 14, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Small Business 78

Small Business Lead Generation Social Media Advertising 78

Duct Tape Marketing

MAY 8, 2013

I’ve been publishing the Duct Tape Marketing Podcast since 2005. I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts. I’ve been publishing the Duct Tape Marketing Podcast since 2005. photo credit: Bill Selak via photopin cc.

RSS 78

RSS Audio Social Media Syndication 78

VC Cafe

MARCH 20, 2011

From the article: “Instead of treating it as a simple contact form though, SohoOS built the functionality to serve as lead-generation for its customers. This means that when information is plugged-in, it’s pushed into the CRM portion of SohoOs, as a lead to be followed-up on&# – Full article on PC Magazine.

Venture Capital 87

Venture Capital Israel Startup Chicago 87