Brandanew

MARCH 7, 2016

Things have changed from 2005 and from my first sales challenge. 79% sales people on social media outperform those not on social. 79% sales people on social media outperform those not on social. Content marketing reduces cost of lead generation. More businesses are online.

Sales 100

Sales Marketing B2B Lead Generation 100

Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 78

Small Business Marketing Social Media RSS 78

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

Marketing 77

Marketing Valuation Differentiation Lead Generation 77

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind. The Changing Role of the Phone in Marketing R U Collecting Mobile Phone Numbers Yet?

SMS 78

SMS Marketing Mobile Social Media 78

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile. 5 Practical Tips for Gett. :

Small Business 73

Small Business RSS Marketing Mobile 73

Duct Tape Marketing

DECEMBER 17, 2019

Transcript of Using Story to Win on Social Media written by John Jantsch read more at Duct Tape Marketing. She’s also got a new book called Social Media Success for Every Brand: the five StoryBrand Pillars That Turn Posts Into Profits. But let’s talk about social media in general.

Social Media 49

Social Media Media Framework Advertising 49

Duct Tape Marketing

MAY 10, 2011

posted by: John Jantsch Tue May 10, 2011 67 Tweets 0 Comments | Share this post I want to make a very important marketing distinction today, one that could change how you approach leads, using a metaphor common in the animal world. If you can do that, getting them to buy what you want will simply make perfect sense.

Small Business 73

Small Business Marketing Engineer Social Media 73

Duct Tape Marketing

APRIL 18, 2011

Free Weekly Marketing eNewsletter Years Worth of Posts Here Select Month April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June (..)

Small Business 78

Small Business Marketing Engineer RSS 78

Duct Tape Marketing

MAY 15, 2014

This is a concept originally created with Twitter in mind, but it can be applied to all social media status updates. Ideal Customer Lead Generation Jean Hanson' Jean is also an Authorized Consultant for the world-renowned Duct Tape Marketing System.

Minnesota 78

Minnesota Lead Generation B2B Social Media 78

ConversionXL

MAY 31, 2017

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. True, some companies experimented with social media as a sales channel as well. reducing the number of fields ).

Lead Generation 91

Lead Generation Channel IP Conversion 91

Duct Tape Marketing

MAY 19, 2011

You’ll find it’s much easier to promote this kind of high-quality free content, particularly with social media, than it is to try to jump right to the sale of your product or service. It will build trust and rapport, so that down the line you can fully explain all the benefits of what you do. 5 Practical Tips for Gett. :

Social Media 58

Social Media Email Small Business Programming 58

Duct Tape Marketing

SEPTEMBER 24, 2015

How to Be Strategic Using LinkedIn To Generate Leads written by Guest Post read more at Duct Tape Marketing. Having a LinkedIn account is essential to not only expand your social media presence but to generate leads. LinkedIn is a phenomenal tool for businesses to find leads. Closing Thoughts.

Minneapolis 28

Minneapolis Social Media Search Security 28

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). These two social platforms (eschew others at this point) allow you to learn how to earn attention in two different form factors. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MAY 8, 2013

I’ve been publishing the Duct Tape Marketing Podcast since 2005. I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts. But then social media came along and things like Twitter and Facebook made podcasting seem so last decade.

RSS 78

RSS Audio Social Media Syndicate 78

Duct Tape Marketing

JUNE 14, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Small Business 78

Small Business Lead Generation Social Media Advertising 78