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28 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. My company name is 3 Leaf Tea. The name is from when tea leaves get picked there’s often one two or three leaves and a bud.

Naming 103
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What Google's Penguin Algorithm Means for Your Business

mashable.com

Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time. Here’s how you get it: Brand name links: You should always have a higher number of brand name links than keyword links.

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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

Duct Tape Marketing

I loved the fact that they put the pricing of their marketing consulting services right there in the open and had cute names (and icons) for them like “Jumpstart,” “Catalyst,” and “Department.” Long story short, I invented my own similar packages named “Jumpstart,” “Pro,” and “Domination” with similar icons. Go out and make it happen.

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How To Close The Books on Your Startup

mashable.com

And if you have been using a fictitious business name, you’ll need to file an abandonment form. How to Register Your New Business Name. I’ve noticed a number of web development firms and agencies just vanish without a trace. Programming and Web Development Lists. ©2005-2012 Mashable, Inc.

LLC 68
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

.&# Kayserian sees what he calls “angel developing&# as a way for entrepreneurs to accomplish the same end — a product — without giving up control of their companies in the process. Kayweb is named for its majority owner, the design and development firm Kayserian founded in Australia seven years ago.

Equity 74
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How to Build a User Research Culture

ConversionXL

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. But your silo—whether product design or marketing or web development—isn’t the only one that needs or benefits from a user research culture. 5 steps to create a user research culture from the ground up.

Design 111
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5 Essential Spreadsheets for Social Media Analytics

mashable.com

Anyone can easily run a search for his or her brand name and see how actively it’s being discussed in social media. Try using a few search Google operators, for example: ["brand name" -intitle:"brand name"] to find in-text brand mentions you are most likely to have missed. Programming and Web Development Lists.