Occam's Razor

APRIL 21, 2014

I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up.

Analytics 132

Analytics Marketing Campaign Metrics 132

Agile VC

MARCH 30, 2012

The consumer web landscape has changed meaningfully since I wrote that in 2006. Lots of people more forward-thinking than me have rightly said that data is a powerful asset and aggregating, mining, and making it useful will be a core element of many businesses currently being built.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Here's how that picture might look like (from a post I wrote in July 2006!)… Just because the Affiliate click was the last one before conversion should it be optimized for that conversion?

Metrics 153

Metrics Web Analytics CPA 153

Campus Entrepreneurship

NOVEMBER 7, 2010

Of the 8 he accepted, 4 had blossomed into serious ventures by the end of the summer: Loopt , a social-mapping ser vice, now with 4 million users; Reddit, a user-aggregated news site acquired by Condé Nast in 2006; TextPayMe, a mobile payment service bought by Amazon in 2006; and Kiko, thwarted by Google.

Silicon Valley 34

Silicon Valley DC Affiliate Aggregator 34

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. Seth Sternberg, MBA Class of 2006, blogging about how to do a startup, on TechCrunch. This is the blog post I needed to read.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! If you are looking for short-term revenue or quick wins, you are better off skipping it (do something boring, but profitable, like Email or Affiliate marketing). but then ignore them as they are quite useless aggregated at this level. One last one remains, geography.

Metrics 60

Metrics Analytics Non-Compete Search 60