ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. The SiriusDecisions Demand Waterfall (2006). Our next step was to adapt the funnel to fit our marketing automation platform and sales processes.

Demand 101

Demand Revenue SQL B2B 101

YoungUpstarts

SEPTEMBER 1, 2015

It is critical that a new sales hire’s performance be monitored and measured closely. This is easy to do in companies with a shorter sales cycle, where it will be reasonable for a sales person to generate sales very quickly.

Sales 100

Sales Cofounder Sales Cycle Revenue 100

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Emotional Design Influences Sales. Yeah, But Does More Emotion Work For B2B? image source. image source.

Sales 126

Sales B2B Campaign Video 126

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48