ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. The SiriusDecisions Demand Waterfall (2006). In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. Image source ).

Demand 101

Demand Revenue SQL B2B 101

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 9, 2013

On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. Overall, the campaign would involve a lot of text. image source.

Sales 126

Sales B2B Campaign Video 126