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Defined contribution also serves as a leadgeneration tool to acquire new clients who have not been able to offer group health insurance in the past because of cost or participation. If you’re a trusted adviser (CPA, attorney, tax professional)…. Become a compliance expert. Rick Lindquist is president of Zane Benefits, Inc.,
How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not leadgeneration or referral fees to travel suppliers as you might think (more on this below). Distribution revenue is CPC and CPA. . Led by Sequoia with participation by General Catalyst. Series C Preferred.
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