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Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We instructed customers about how eCommerce was going to change their future. Make sure you focus on what matters – your customers.
Marketing Disintermediation. Buyers increasingly expect customized solutions. In the age of solution sales, buyers expect solutions to be customized for their unique requirements. Eliot Burdett is the cofounder and CEO of Peak Sales Recruiting , a leading B2B sales recruiting company launched in 2006.
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