Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. When you develop a market leader position through word of mouth you not only attract more business, you attract buyers that want to obtain this status as well. .

Marketing 64

Marketing Valuation Differentiation Lead Generation 64

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. In my opinion, developing and executing an effective ma. View it in that light and perhaps some creative uses leap to mind. . Adding the Facebook Like. :

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile. Adding the Facebook Like. :

Small Business 57

Small Business RSS Marketing Mobile 57

Duct Tape Marketing

MAY 10, 2011

What if instead you identified an accountant that you knew might be able to help your best clients and that by developing a relationship with that accountant you could make yourself a more valuable resource or “go to&# person for all of your client’s needs? In my opinion, developing and executing an effective ma.

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

MAY 19, 2011

When you create an email sequence that forms a killer recipe, the reader develops the habit of opening each message. You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come.

Social Media 42

Social Media Email Small Business Programming 42

Duct Tape Marketing

JUNE 23, 2011

In my opinion, developing and executing an effective ma. The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint.

Small Business 68

Small Business Marketing Social Media RSS 68

ConversionXL

DECEMBER 9, 2013

If so, how can you develop an emotional thread that keeps people connected through each step of the buying process? But it also means that you need to thoroughly understand your audience and their “emotional baseline” in order to develop a strategy that hits all the right emotional notes before reaching the final call to action.

Sales 126

Sales B2B Campaign Video 126

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. To understand when the business has started to climb the sales learning curve and is in a position to hire more reps profitably, you have to think in terms of CMRR instead of bookings.

Software Review 48

Software Review North America Europe Metrics 48