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Marketing Disintermediation. Eliot Burdett is the cofounder and CEO of Peak Sales Recruiting , a leading B2B sales recruiting company launched in 2006. New research from the Information Technology Services Marketing Association (ITSMA), shows that 70% of B2B buyers want to engage with salespeople early in the sales process.
Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. We launched out second company, Koral, at DEMO in 2006. So journalists were looking for a new story to tell. I did get to have a second act.
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