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I’m not going to cover in this post the obvious post-show marketing tasks such as following up on all those business cards you grabbed, communicating with all those people who registered at your site and leveraging your new found fame to score venture capital. Market, market, market. Get stories written.
There is positively no doubt that digital marketing and e-commerce are dramatically changing the way we do business. New research from the Information Technology Services Marketing Association (ITSMA), shows that 70% of B2B buyers want to engage with salespeople early in the sales process. MarketingDisintermediation.
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