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Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah. It kind of reminds me a bit of how “socialmedia experts&# are talking to customers today). Mistakes we made? Get stories written.
Marketing Disintermediation. Through socialmedia and big data, the amount of information we have about our clients has never been higher. Eliot Burdett is the cofounder and CEO of Peak Sales Recruiting , a leading B2B sales recruiting company launched in 2006. Technology enhancing relationships, not replacing them.
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