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We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5 Everybody thought the real substance was going to come from B2B eCommerce players that would deliver “real value&# by disintermediating supply chains … blah, blah, blah.
Fears over technology stealing sales jobs is nothing new, it happened following the advent of both the phone and Internet. However, the businesses that adapt and incorporate new technology comprehensively across their organization will beat out their competitors. Marketing Disintermediation.
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