Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same.

Marketing 78

Marketing RSS Social Media Lead Generation 78

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business 76

Small Business PPC Social Media Public Relations 76

Duct Tape Marketing

JUNE 14, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Small Business 78

Small Business Lead Generation Social Media Advertising 78

BeyondVC

JANUARY 14, 2010

Either way, I would like to caution those start-ups out there who are looking to aggressively ramp up their sales based on a great quarter (more on this from a post in 2006 on when to hire a vp of sales ). You need to feel confident that if you spend more on marketing, you will get more leads which will lead to more sales.

Sales 102

Sales Sales Cycle Portfolio Lead Generation 102

Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 78

Small Business Marketing Social Media RSS 78

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

Marketing 77

Marketing Valuation Differentiation Lead Generation 77

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. Bonus: Group Text Don’t forget about the wave of group text services that are cropping up as a great way to communicate with your staff, customers, partners and suppliers.

SMS 78

SMS Marketing Mobile Social Media 78

Duct Tape Marketing

MAY 10, 2011

A word of caution is in order here: You can’t use this approach unless a) you really believe that partner is best of class and you would refer them to your best clients and b) you have something to offer that partner that is truly referral worthy. So how can you present your offerings as food vs. foe?

Small Business 72

Small Business Marketing Engineer Social Media 72

Duct Tape Marketing

APRIL 18, 2011

Free Weekly Marketing eNewsletter Years Worth of Posts Here Select Month April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June (..)

Small Business 78

Small Business Marketing Engineer RSS 78

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile.

Small Business 73

Small Business RSS Marketing Mobile 73

BeyondVC

JULY 1, 2009

  Here is an excerpt from my post in 2006 Trust me, I love having well capitalized companies.    Marketing is not generating enough leads so let's spend more money on lead generation.    Marketing is not generating enough leads so let's spend more money on lead generation. 

Lead Generation 78

Lead Generation Hiring Engineer Sales 78

BeyondVC

JANUARY 14, 2010

Either way, I would like to caution those start-ups out there who are looking to aggressively ramp up their sales based on a great quarter (more on this from a post in 2006 on when to hire a vp of sales ).    You need to feel confident that if you spend more on marketing, you will get more leads which will lead to more sales.

Sales 78

Sales Sales Cycle Portfolio Lead Generation 78

Duct Tape Marketing

MAY 19, 2011

You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along.

Social Media 56

Social Media Email Small Business Programming 56

VC Cafe

MARCH 20, 2011

Future Simple is already getting great traction with its CRM system for SMBs, PipeJump , and QuoteBase a nicely designed quote generator used by thousands already – full article. Gigya was founded in 2006 and has raised close to $30 million to date. Gigya seems to be going through some rough waters these days. Miscellaneous.

Venture Capital 87

Venture Capital Israel Startup Denmark 87

Startup Company Lawyer

MAY 26, 2012

This lending model was further refined, and peer-to-peer lending companies like Prosper emerged in 2006 and Lending Club emerged in 2007. prohibit its directors, officers, or partners from having a financial interest in an issuer using its services.

SEC 58

SEC Securities and Exchange Commission Accredited Investor Private Placement 58

Cracking the Code

APRIL 13, 2007

Before, a product demo was a great opportunity for a sales team to start partnering with a potential client - they would spend several days to customize the product and populate it with real customer information and it was a great opportunity to spend time and develop a relationship with the key decision makers. ► 2006. (7).

Software Review 48

Software Review Internet Software Technical Review 48