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Free Weekly Marketing eNewsletter Years Worth of Posts Here Select Month July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 (..)
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Business owners must learn to manage and juggle a complex and shifting combination of customer, partner, vendor, staff and advisory relationships in order to survive and grow. This is so critical if you plan to build a strategic partner platform. Internal customer – How often do you take the internal temperature?
Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.
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5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc.
Mashable Mashable reached out to angels, seed stage investors and VC firm partners and asked them to share their wisdom with the rest of us. Here’s an overview: Mitch Kapor: Kapor is founding partner of Kapor Capital , a firm that invests in seed and early stage startups. PublicRelations Specialist - expert.
Lead generation in this content driven social model is still a metered blend of advertising, publicrelations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition.
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3) Strategic Partners – I write about the notion of creating a team of best of class partners to bring to your clients frequently and one of the best ways to recruit and activate a strategic network is through the use of the systematic listening I’ve described here.
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GaggleAMP – tool that let’s you get your customers and partners involved in amplifying your social media campaigns. Image Pascal Mages via Flickr Good stuff I found this week: Gridly – Agency like templating system that makes it very easy to create consistently branded print materials.
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Bonus: Group Text Don’t forget about the wave of group text services that are cropping up as a great way to communicate with your staff, customers, partners and suppliers. A tool like CellIt is a good place to learn more. You can create open groups that anyone can join, but I think the real power is in the private, controlled group.
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A word of caution is in order here: You can’t use this approach unless a) you really believe that partner is best of class and you would refer them to your best clients and b) you have something to offer that partner that is truly referral worthy.
What are your strategic partner pairings? I believe any businesses can explore ways to promote their best customers into some form of exclusive membership offering. This can include things like special discounts, networking opportunities, advance product features and premium content.
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In addition, you may find these tools helpful when sizing up the online presence of a prospect, vendor or potential strategic partner. None of these tools are 100% accurate or foolproof, but the next time a company pitches you on their awesome SEO services you’ll have the skills to snap a picture of how good they are at their own SEO.
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