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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 125
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What is CRM? Customer Relationship Management Explained

Up and Running

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. While the data that you care about will likely differ based on your business type, you can bucket it all under general customer satisfaction metrics. How to choose a CRM for your business.

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106
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Evolution of a Founder: Lessons I have learned

om.co

The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. I was also pretty convinced that we would live in a world where online video would be pervasive and so we started NewTeeVee in 2007. Back to the top.

Founder 80
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The Case For Creating A Podcast For Your E-Commerce Or Software Company

ConversionXL

However, in 2007, “familiarity” jumped to 37%, and in 2012, it was 45% – that’s a 105% difference!! To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. Over 40% of Stitchers 12 million mobile listeners use the app in the car. The reason for including Stitcher? image credit.

Software 100
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103
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Cracking The Code: Churchill Club 2008 Top 10 Tech Trends

Cracking the Code

The top 10 trends this year were around the emergence of mobile platforms (thanks Apple for the iPhone!), The next wave of internet will come from companies aggregating these various data sets and leveraging them to provide more value to the user. ► 2007. (10). SaaS business metrics: why are they different?