Remove 2007 Remove Audience Remove Campaign
article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). What does a thoughtful campaign look like? To identify risks and opportunities, write John Quelch and Katherine E.

Marketing 121
article thumbnail

19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Founded in 2007. Note that I’m not defining who numbers 1,2 are.

Partner 240
article thumbnail

How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. Every viral marketing campaign needs a good landing page. Million Visits in a Day.

Viral 48
article thumbnail

How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. Every viral marketing campaign needs a good landing page. Million Visits in a Day.

Viral 48
article thumbnail

How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. Every viral marketing campaign needs a good landing page. Million Visits in a Day.

Viral 48
article thumbnail

From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

I decided to go back through the Wayback Machine to figure out what Buddy has called itself over the years: 7/27/2007 – Application Developer: Buddy Media is the leading developer of applications for the emerging new media platforms, including Facebook, MySpace and other social media sites. 4/19/2009 – Still an agency.

Software 104