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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. Their best course is to stabilize the brand.

Marketing 121
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The Long And Short Of Rebranding Your Business

YoungUpstarts

Executing A Rebranding Campaign. So between 2002 and 2007, Compaq continued to use their logo with little change. HP began to slowly transition the brand after 2007 when the business began to market the ‘HP Compaq’ brand. The company launched web campaigns like SwaggerizeMe that was an instant hit among the target group.

Merger 124
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18 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I started my business in San Diego in 2007. I was working full time for a company called Muttropolis and started consulting part time as Whitegate PR. Thanks to Dana Humphrey, Whitegate PR ! #17 Thanks to Candice VanWye, Brown Girl Bloggers ! #16 16 – Laid Off. Image Credit: Dana Humphrey. Image Credit: Eagan Heath.

San Diego 121
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5 historic billboard campaigns (or everything old is new again)!

crowdSPRING Blog

Billboards and outdoor advertising have been around for almost 150 years now and in many ways are precursors to, and cousins of, today’s online campaigns, both paid and viral. The viral affect of the ads, decades before the internet, made this one of the most effective (and cost-effective) advertising campaigns ever.

Burma 79
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How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. Every viral marketing campaign needs a good landing page. Million Visits in a Day.

Viral 48
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How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. Every viral marketing campaign needs a good landing page. Million Visits in a Day.

Viral 48
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How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

crowdSPRING Blog

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. Every viral marketing campaign needs a good landing page. Million Visits in a Day.

Viral 48