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How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churnrate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churnrate. How to Improve Mobile App Retention Through Customization. Now to the case studies…. The Research.
19:00] What’s the average retention on an agency? [20:28] Chris (01:04): Yeah, so well, let's go back to 2007. Fast forward to 2007, I'm like, I wonder if I can help other marketing agencies get access to this hidden talent pool. If anything, it was like a retention strategy. And that's when dudes started.
You know, should we get on Twitter, this, you know, circa 2007 or something like that. And so that's what the data does is it gives you the ability to actually build these predictive models about customer retention, customer growth, churnrates, lead scoring, to predict who's likely to be a new customer.
Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Press is something you should do once you know your activation / retention metrics are good. It all depends on where you’re at. Here’s my high-level approach for startups. Thanks alot!
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