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Marketing and Growth Lessons for Uncertain Times

ConversionXL

You can find more ideas here: Product Pricing Strategies and Techniques Pricing Experiments You Might Not Know, But Can Learn From Should I Lower My Prices To Compete? Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. What does a thoughtful campaign look like?

Marketing 121
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Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

If a data distribution is approximately normal then about 68 percent of the data values are within one standard deviation of the mean, about 95 percent are within two standard deviations, and about 99.7 Instead, focus on the non-normal and the unexpected. The latter also happens to be their core competence, not the former.

Metrics 266
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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Founded in July 2007 by Mark Pincus , Michael Luxton, Eric Schiermeyer, Justin Waldron, Andrew Trader, and Steve Schoettler. Competes with McAfee , Thawte. Total raised: $22.0mm.

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On Supercities, Economic Growth, and Income Inequality in a Post-COVID World

Ben's Blog

As companies and cities wrestle with the future of work, future of cities, and future of tech made possible in a post-COVID future, the question is whether it also impacts — and presents an opportunity to address — one of the greatest problems of our time: the unequal distribution of economic opportunity across the United States.

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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

John Jantsch (02:25): So I, I published my first book in, I think my first book came out in 2007. And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Google is not descriptive of the company’s search core competency nor was it particularly easy to pronounce, spell or remember when the site was initially launched. Amazon – While arguably better than the company’s initial name, “Cadabra.com”, “Amazon” does not convey the company’s initial core competency of online book sales.

Naming 40
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CampusBookRentals.com – Textbook Entrepreneurship

YoungUpstarts

“In the summer of 2007, I was in my master’s program and was actually in the process of buying a book online. “I just knew there had to be a better way to distribute textbooks. He then piloted the concept at Weber State University in the summer of 2007. When I considered a rental model, it just clicked.&#.