Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.
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