2007 Metrics SEM 
www.forentrepreneurs.com
FEBRUARY 2, 2010
Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.
Cracking the Code
FEBRUARY 12, 2007
Monday, February 12, 2007. Getting the most of your online marketing: the In & Out of SEM/SEO. ▼ 2007. (10). SaaS business metrics: why are they different? Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. on a scale of 1-4).
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Cracking the Code
NOVEMBER 10, 2009
Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals. ► 2007. (10). SaaS business metrics: why are they different? Best Venture and Technology Podcasts for 2007. at 7:42 PM.
Cracking the Code
OCTOBER 10, 2008
Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.
ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Basically, all changes made during the testing period (combined into one metric) tested against the old version. Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%.
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. The Awesome Power of Visualization 2 -> Death and Taxes 2007.
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